Graletti was a mix of 9 types of nutritious toasted crunchy savory grains... pretty much a salty granola. Delicious on rice, pasta and salad.

I made small batches and tested it at a nearby health food store, and the customers kept coming back for more... a good sign, right? Yes, but that means that I would have to become a food manufacturer (very difficult business) and marketer/distributer (extremely hard, specially in Brazil where logistics is faulty).

After 11 months of figuring out packaging, production partnerships, warehousing, sales teams and marketing, I realized all I had was a recipe that could be easily copied once this new type of food would become popular.

Comulist

What if you could create "solcial buying" campaigns on someone else's mailing list? For instance, if you want to create an event for dog-owners in your neighborhood, but you dont have their contact? Wouldnt it be great if you could make a bid for the use of a local petshops mailing? If they approve of you and your email, you could promote an event that must "tip" for it to happen. If it doesn reach the critical mass, those who bought tickets get their money back.

A 360 view of Rio from Christ the Redeemer statue on Corcovado montain. The large, round, foldable postcard would be sold at the Corcovado train's ticket booth.

Failed because during the development the Corcovado train switched from a physical ticket sales booth to an online store.